Wednesday, December 23, 2020

Hong Kong leans on technology, dazzling online, offline for Christmas





KUALA LUMPUR, Dec 21 -- To ensure the festive season feels unique and immersive, Hong Kong retailers, businesses and artists have tapped into technology to bring Christmas to visitors like never before.

The Hong Kong Tourism Board has spearheaded a citywide celebration with the joyous world of Christmas Town, part of 2020 Hong Kong WinterFest, whereby the virtual wonderland will transport visitors to Statue Square, a historic public space in the heart of Central.

Just like real-life Hong Kong, Christmas Town is surrounded by iconic skyscrapers and all decked out for the holidays, showcasing a towering tree and festive Christmas lodges, according to a statement.

Adding an extra Hong Kong touch, Uncle Siu – a popular English educator known for his charming voice – leads visitors through the innovative, 360-degree online experience, where lots of fun, interactive stops await.

Meanwhile in Wan Chai, a seven-metre-tall, stained-glass butterfly and over 350 little LED butterflies have turned Lee Tung Avenue into a playground of light.

Dubbed ‘Butterflies of Hope,’ the world's first AI-powered butterfly art installation aims to inspire and uplift, reminding visitors of all the hope, love, beauty and positivity in the world.

In addition, K11 MUSEA, a new cultural-retail destination and arts hub on the Tsim Sha Tsui promenade, has turned up the Christmas spirit this year with A Very MUSEA Christmas Village, spreading joy and wonderment with a roster of artistic cultural experiences, including the Asia debut of Globoscope.

For the past 50 years, Harbour City marked the holiday seasons with larger-than-life Christmas installations and festive surprises, and this year is no different: Harbour City’s ‘Christmas Every Day’ celebration once again promises unforgettable holiday memories, plus a roster of online experiences at visitor fingertips.

-- BERNAMA

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