Rosewood Hotel Group-Trip.com partnership to mutually expand China footholds

 
KUALA LUMPUR, Dec 17 -- Rosewood Hotel Group has entered into a strategic partnership with Trip.com to mutually expand both hotel brand footholds in mainland China.

Rosewood Hotel Group is one of the world’s leading hotel companies, whose three-brand portfolio includes New World® Hotels & Resorts, and Tongpai Hotels of Chow Tai Fook Enterprises.

Trip.com subsidiary, Rezen Hotels Group will carry out indepth cooperation with New World Hotels & Resorts and Tongpai Hotels to grow the brands by leveraging both groups’ distribution networks, technology and customer databases for increased marketing strength and enhanced customer experience.

“This partnership, in which all parties will fully utilise their respective advantages and resources, is a testament to our confidence in China’s travel industry and its unlimited potential,” said Rosewood Hotel Group chief executive officer (CEO), Sonia Cheng in a statement.

“Our China-focused and indepth alliance with Trip.com Group is a move aligned to our expansion strategy and will further our mission to grow by creating service-oriented hotel brands that deliver transformative travel experiences.”

Meanwhile, Trip.com Group CEO, Jane Sun said the partnership is an exciting industry innovation to expand brands and generate greater value and enhanced satisfaction for customers.

-- BERNAMA