Friday, April 16, 2021

ICLOUDMODEL TO REVOLUTIONISE PHOTOSHOOT FOR FASHION E-COMMERCE

KUALA LUMPUR, April 16 (Bernama) -- iCloudModel, the world's first model management using artificial intelligence to create out-of-the box solutions for Chinese fashion designer and brands is to make realistic and high-quality images for fashion e-commerce.

According to a statement, this partnership of iCloudModel (ICM) and Mad Street Den (MSD) comes when the COVID-19 pandemic has impacted virtually all businesses, whereby the pandemic has caused increased disruption in the mobility of international models.

“With this technology, we shoot the international models at their location without having the models in China. The client(s) shoot their own garment on a mannequin anytime at their location,” said ICM Founder and Chief Executive Officer, David Lim.

“The turnover can be as quick as 24 hours and cost 25 per cent of traditional shoot production.”

Meanwhile, Chief Science Officer, Dr Costa Colbert said: “This technology Generative Adversarial Networks is able to understand what a garment looks like and visualise it on a model and also shows how realistic A.I. generated digital models can be.”

Led by a new generation of creative visionaries and industry pioneers, ICM utilises a strong worldwide model scouting to develop both high fashion and great commercial models and promote to Greater China clientele, as it grows in renown, respected for its professionalism, creativity, and dedication to the present and future of fashion.

More details at www.icloudmodel.com.

-- BERNAMA

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