KUALA LUMPUR, May 31 -- In celebration of the ‘Arts in Hong Kong’ campaign, the Hong Kong Tourism Board (HKTB) invited hundreds of media and Hong Kong Super Fans to explore Hong Kong’s thriving art scene and participate in relaxing creative activities.
According to a statement, Hong Kong Super Fans referred to socially influential people with an authentic connection to Hong Kong.
The innovative ‘Sip Back and Sketch’ event saw Hong Kong and overseas participants try their hand at Zentangle — a form of meditative drawing that produces kaleidoscopic patterns — between artistic tours from on-the-ground Super Fans envoys.
The event took place both in person at the West Kowloon Cultural District and online.
Working off a template of Hong Kong’s world-famous skyline, participants brought to life their own vision of the city’s vibrant spirit by adorning local landmarks like the Hong Kong Observation Wheel and the Hong Kong Convention and Exhibition Centre with patterns inspired by Hong Kong’s cultural heritage.
The participants were treated to a live virtual tour of the first Art Basel Hong Kong fair in two years, as well as a fun and informative street art tour of Old Town Central.
Despite the unprecedented international travel restrictions, the HKTB has been adapting to the times with a creative hybrid approach to global media and fan engagement to maintain top-of-mind awareness of Hong Kong as a travel destination in key markets.
In anticipation of international borders reopening, the HKTB has recruited hundreds of Super Fans to partake in events to show off what Hong Kong has to offer, and reignite international travellers’ passion for the city.
-- BERNAMA
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