KUALA LUMPUR, June 3 (Bernama) -- Dutch company Fooditive BV has set on revolutionising healthy eating via upcycling third-grade and side-streams of fruit and vegetables into 100 per cent natural products, creating a key to more sustainable future.
The plant-based ingredient manufacturer, in a statement, said it all started with a Jordanian man and his hate for waste and want for change.
Having experienced scarce availability of food during his childhood in Jordan, founder and food scientist, Moayad Abushokhedim vowed to create healthy and affordable food for all.
Packed with a strong food science and business background, he developed his own unique process of creating affordable plant-based ingredients, simply using the science of fermentation.
Fooditive’s first product, the game-changing zero-calorie sweetener made from apples and pears, was only just the beginning.
Since launching the sweetener, the company has expanded its range of creative products, including a thickening agent made from banana skins, a carrot-based preservative, and an emulsifier made from potato extracts.
The innovation behind Fooditive’s products and its dedication to delivering what consumers deserve have led to the company being nominated for the Foodvalley Champions 2020 award in the category Food & Health.
In addition, the new collaboration with Frutco AG in Switzerland, which will use Fooditive’s unique continuous fermentation process to produce a sweetener from banana side-streams, is the company’s latest step towards making the world greener and more sustainable.
Later this year, the company will share its exciting new products, a healthy fat replacer from avocado seeds and a vegan milk formation from peas.
Fooditive is currently funding up to €6.5 million for 2021 to revolutionise the plant-based food business and create healthy and affordable food for everyone. (€1 = RM 5.028)
-- BERNAMA
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