KUALA LUMPUR, Feb 3 -- On World Wetland Day, Mary Kay Inc, a global leader in corporate sustainability and eco-responsibility, has made a renewed commitment with The Nature Conservancy to preserve the precious wetlands that line—and protect—our coasts.
According to a statement, Mary Kay’s partnership with The Nature Conservancy (TNC) began in 1990.
In the decades since then, they’ve combined forces to engage Indigenous peoples in sustainable aquaculture in New Zealand, secure fresh water for people in Mexico, clean up oceans, and save species and empower women in the Solomon Islands.
Their latest project with TNC, which kicked off in 2019, focused on the preservation and enhancement of wetlands.
“Coastal wetlands provide the trifecta of climate wins: carbon capture, adaptation to sea-level rise, and increased resiliency to storms and flooding, all while supporting local and national economies,” said Chief Operating Officer at Mary Kay Inc, Deborah Gibbins.
“Unfortunately, Texas—Mary Kay’s home state—has lost more than half of its coastal wetlands in the past 200 years to habitat conversion, overgrazing and development. On World Wetlands Day, Mary Kay is recommitting its efforts to protecting our wetlands to benefit generations to come.”
Meanwhile, Texas Resilient Coast Program Director at The Nature Conservancy, Lauren Williams said: “Through our partnership with Mary Kay, we’re committed to supporting growth along the coast that is sustainable for the economy, the environment, and the wildlife species that depend on it.”
Together, Mary Kay and TNC will work toward the objectives to protect wetlands over the next year including identify priority wetland areas for protection and restoration across more than 27,000 kilometres of shoreline along the Gulf of Mexico.
This also include Assess the feasibility of blue carbon markets to support long-term wetland management needs in Texas; and, Identify a dynamic coastal wetland site that can be established as a ‘living laboratory’ to share conservation techniques, explore blue carbon offsets and highlight the importance of these critical ecosystems.
-- BERNAMA
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