Sweegen blazes new territory in sugar reduction with brazzein's forward progress

KUALA LUMPUR, Feb 3 -- Sweegen, a pioneer in wellness ingredient technologies and innovations, has announced the commercialisation of its newest advancement in sweetness, the high-intensity sweetener brazzein.

Starting this month, food and beverage brands seeking new ways to create better-for-you and reduced sugar products can begin product development activities with Sweegen’s Ultratia™ brazzein.

Samples are ready for brands interested in expanding their sugar reduction toolkits with cost-competitive ingredients to sugar, according to a statement.

Brazzein is 500 to 2,000 times sweeter than regular sugar and low-calorie, making it an excellent alternative to sugar, artificial sweeteners, and old generation nature-based sweeteners such as stevia rebaudioside A.

“We’re charting new territory in sugar reduction solutions by bringing Sweegen’s Ultratia™ brazzein to market,” said chief executive officer, Steven Chen.

“The launch of Sweegen’s Ultratia™ brazzein demonstrates our prioritised commitment to opening access to groundbreaking sugar reduction solutions for the global food and beverage industry.”

Brazzein is a protein sweetener that promises little to no bitter aftertaste and helps reduce sweet linger, thereby reducing the taste challenges that have historically been a problem in the natural sweetener space. Brazzein is ideal for sugar reduction across various food and beverage applications.

Brazzein’s extraordinary qualities enable it to join the ranks of other high-intensity sweeteners in a highly competitive way. Still, the quest to scale and commercialise has proven difficult until now.

Found sparingly in nature, brazzein derives from the West African climbing plant’s fruit, oubli. To scale brazzein sustainably, Sweegen uses a proprietary precision fermentation process, a technology that produces clean and sustainable ingredients.

In addition to scaling the manufacturing process, Sweegen is currently pursuing a range of global regulatory approvals.

More details at www.sweegen.com.

-- BERNAMA