KUALA LUMPUR, March 16 -- Sweegen’s entire Signature Bestevia® portfolio of nature-based sweeteners and sweetener systems is now accessible to brands in Mexico after the country’s food safety authority adopted the Codex Alimentarius (Codex) specifications for steviol glycosides produced by different technologies.
This includes Sweegen’s bioconversion method for producing clean and non-GMO stevia sweeteners, such as Rebaudiosides B, D, E, I, M, and N. Codex is the international food safety organisation under the auspices of the World Health Organization (WHO).
“Mexico’s Codex adoption is a step in the right direction for tackling obesity and diabetes in adults and children stemming from high sugar in products,” said senior vice president of global sales, Luca Giannone in a statement.
“Our robust portfolio of Signature sweeteners and sweetener systems featuring our proprietary Bestevia products is unparalleled; it demonstrates our commitment to investing in new technologies for offering the very best natural sweeteners to brands for tackling the challenges of sugar reduction and replacement in the formulation of food and beverages.”
Adopting the rigorous Codex framework for stevia technologies provided a streamlined approach for reviewing and approving Sweegen’s clean and sustainable bioconversion process.
This approval by Mexico will provide greater access to less common and better-tasting steviol glycosides at scale and a more sustainable supply of zero-calorie ingredients with a taste closest to sugar.
Before the adoption, Sweegen’s Rebaudiosides M and D were approved in Mexico through the standard regulatory process. The new regulatory development opens doors for Sweegen to introduce unique Signature sweetener systems to brands, in addition to its Rebs D and M, further expanding product developers’ sugar reduction toolkits.
With the Codex adoption, brands have new opportunities to connect with consumers by delivering a full sugar-like taste in food and beverages without the calories. This would be a significant advancement from several years ago when the first generation of stevia was introduced.
More details at www.sweegen.com.
-- BERNAMA
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