KUALA LUMPUR, March 22 -- TA Global Berhad has announced the launch of its highly anticipated Paradox collection of hotels and resorts.
Paradox is a Canadian-born boutique hospitality brand inspired by the tastes and desires of the new generation of travellers, with the Paradox brand set to stand out of the traditional hospitality norms through a series of quirky, cultured and highly experiential offerings, capturing the true spirit of each city where a Paradox hotel is located.
“The height of the COVID-19 pandemic was the global catalyst for a resurgence of interest in authentic human connection and a greater expectation of personalised hospitality. As an industry leader, it was an opportune moment to realign and reinvent our business proposition to meet and adapt the current needs and desires of the market,” says TA Global CEO, Joo Kim Tiah.
In a statement, he continues: “Paradox Hotel Group was born out of an extensive study of this evolution. We have always wanted to consolidate our hotels, and the time to embark on this meaningful journey is right now.”
The unique concept of Paradox will make its debut in Vancouver, Canada, with its flagship hotel, Paradox Hotel Vancouver, set to open its doors in April this year. The brand will also be introduced in Southeast Asia, with Paradox Resort & Residences Phuket which opened in January this year, and Paradox Singapore Merchant Court at Clarke Quay in April.
Also joining the Paradox portfolio are independently branded properties Summit Lodge Boutique Hotel and Aava Hotel in Whistler.
With five hotels and resorts located in distinct destinations worldwide, Paradox Hotel Group provides an exciting journey of brand discovery for its international guests.
Tapping into its 20-year experience as a global hotelier and developer of some of the most exclusive properties across North America, Australia and Southeast Asia, TAG has plans to steadily expand Paradox’s international presence in the next decade, launching new boutique lifestyle hotels and resorts in taste-making destinations around the globe.
TA Group of Companies boasts over 30 years of excellence with an astounding track record in the financial and property market in Malaysia. The reputation has set the foundation for success for its property arm, TA Global Berhad which was incorporated in 2008.
For more information, visit http://taglobal.com.my/
-- BERNAMA
No comments:
Post a Comment