KUALA LUMPUR, April 20 (Bernama) -- The Graduate Management Admission Council (GMAC), a global association of leading graduate business schools, has released its GMAC Prospective Students Survey – 2022 Summary Report, which explores how candidate preferences have shifted during the COVID-19 pandemic.
According to a statement, the report was based on survey responses from more than 6,500 individuals worldwide who expressed interest in graduate business education in 2021.
While cost remains a primary concern in today’s dynamic economy with brisk job market and rising inflation, global candidates continue to perceive graduate management education as a tried-and-true pathway to advance professionally and position themselves to achieve their goals, consistent with pre-pandemic levels.
Globally, four out of five candidates stated that a graduate business degree allows them to stand out at work. Similarly, the full-time MBA programme continues to be the most popular programme option, with one out of four of all candidates preferring the two-year full-time format and another one in five preferring the one-year full time format.
“While the pandemic has altered aspects of the graduate management education landscape, the fundamental perceptions of the value of graduate management education generally and the MBA specifically continue to stay strong,” said president and CEO of GMAC, Sangeet Chowfla.
“While there continue to be evolutions in candidates' preferred study destinations, delivery formats, career paths and perceptions of admissions testing policies, if there were ever any concerns that the pandemic and its effects would diminish business school aspirants’ perceptions of the value of a degree, the latest GMAC findings of the Prospective Students Survey should help put them to rest.”
Other key findings include more candidates prefer to study closer to home while the U.S. and Europe intensify their competition for international candidates; belief in the value of fully online education remains low while acceptance of hybrid formats increases; and, consulting continues to top prospective student interests, but tech is still on the rise.
For more than a decade, the Prospective Students Survey has provided the world’s graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education programme through mba.com—the GMAC website for prospective graduate business students.
This year, to increase the breadth and depth of prospective student voices reflected in this report, all individuals who registered for an mba.com account in the month prior were invited to the subsequent month’s survey.
Founded in 1953, GMAC creates solutions and experiences that enable business schools and candidates to better discover, evaluate, and connect with each other.
More details at www.gmac.com.
-- BERNAMA
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