KUALA LUMPUR, Oct 18 (Bernama) -- Guess USA, the California-based sub-brand of Guess, has launched a newly designed Fall 2022 apparel collection line, spearheaded by its director of brand partnership and specialty marketing, Nicolai Marciano.
Characterised as innovating and illuminating Western American aesthetic, Marciano brought on photographer Eli Russell Linnetz to document the brand’s Fall 2022 campaign.
“Inspired by the American iconography of early Guess campaigns, the collection is filled with pieces you would find at artisanal roadside boutiques in America. Distressed leathers, faded denim, sun-bleached furs, and hardware cracking with paint,” said Marciano in a statement.
The collection is exclusively distributed through Guess USA’s global partner Slam Jam, serving select retailers worldwide, according to a statement.
This synergetic partnership has created a highly curated collection that taps into the rich Guess USA archive.
Right from its earliest marketing campaigns, Guess has championed the medium of photography which pioneered a new form of advertisement and branding.
Since 1981, Guess has promoted a singular vision of the ‘American way’ with an enormous archive of design and photography.
-- BERNAMA
No comments:
Post a Comment