KUALA LUMPUR, Dec 13 (Bernama) -- The representative brands for each category of ‘2022 Korean Wave Brands (KWB)’ hosted by the BRANDSTARS Selection Committee has been announced.
Marking its fifth anniversary this year, this event held concurrently through major media outlets in China and Southeast Asia, aimed at helping consumers make better choices by providing accurate information to overseas consumers.
In a statement, BRANDSTARS said as the brands representing each industry, Samsung Electronics’ Samsung Galaxy Z Fold4 and Z Flip4, Hyundai Motor Company’s IONIQ5, LG Electronics’ OLED TV and TROMM, Dong-A Pharm’s Bacchus were selected.
“Among others, in the shopping category, Lotte Department Store and The Shilla Duty Free were again selected this year.
“As for the entertainment category, BTS and Extraordinary Attorney Woo, which are leading the popularity of K-pop and K-drama respectively, were selected,” it said.
The committee added that Jeju Special Self-Governing Province and Jeju Sky Water Show were on the list in the tourism and performance categories respectively.
“Amorepacific’s Sulwhasoo and LG Household and Health Care’s The History of Whoo were selected in the category of K-beauty cosmetics, and OLIVE YOUNG was chosen for the category of health and beauty shop.
“Meanwhile in functional cosmetics, organic cosmetics, and mask pack categories, Skin79, Coszone Make9, and Scanco Ballon Blanc were selected respectively,” it added.
Also announced was for the Brand K category, a joint brand representing Korea, Funshine Optatum, a fabric perfume brand, and Rokkiss, an organic cosmetic brand, were selected.
-- BERNAMA
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