KUALA LUMPUR, Dec 21 (Bernama) -- Chinese dairy products manufacturer Yili Group has identified six focus areas as part of its whole life cycle biodiversity conservation efforts at the 15th Conference of the Parties (COP15) to the United Nations Convention on Biological Diversity that was reconvened this month in Montreal, Canada.
The six focus areas include habitat preservation, climate change response, species diversity conservation, sustainable resource use, environmental management, and ecological conservation advocacy.
In a statement today, Yili said its group executive president Liu Chunxi presented the group’s wide-ranging biodiversity conservation efforts, including being the first Chinese company to sign the Convention on Biological Diversity’s Business and Biodiversity Pledge, and pioneered a comprehensive conservation model that featured disclosure, management and popularisation.
“Under the Yili Homeland Initiative, which is aimed at safeguarding the future of life, Yili has collaborated with the World Wildlife Fund and the China Green Foundation on grasslands protection, wetland protection in Northeast China, and habitat preservation for Asian elephants,” it added.
During the first session of COP15 in 2021, Yili’s brand, Satine, launched limited-edition products themed on biodiversity conservation, with designs featuring animals, plants, forests, oceans, wetlands, and grasslands to raise public awareness of biodiversity conservation.
Additionally, it released the first non-fungible token edition called the Biodiversity Conservation Report in China at the second COP15 session, uploading the company’s actions and results in biodiversity conservation into the metaverse.
“By leveraging cutting-edge technology, we aim to encourage the next generation to become involved in the effort to protect our homeland,” it added.
-- BERNAMA
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