YOHO introduces new model of cross-border e-commerce platform

YOHO Launched a New Model of Cross-Border E-Commerce Platform and Entered the Global 100+Countries Appliance Market (Photo: Business Wire)

KUALA LUMPUR, Jan 9 (Bernama) -- YOHO, a vertical e-commerce platform selling household appliances, 3C and beauty products has launched a new model of cross-border e-commerce platform, entering the appliance market in over 100 countries.

As the earliest online shopping pioneer in Hong Kong's e-commerce field, YOHO has quickly integrated into the overseas business environment by accumulating rich operating experience in the vertical field of electrical appliances.

It uses big data to analyse a large amount of product data and uses the data to formulate marketing strategies, such as purchasing product data, managing inventory and promoting services.

The comprehensive implementation of this aspect has enabled the company to survive and grow in a highly competitive business environment.

In addition, YOHO has successively obtained investment from Sequoia Capital, Arbor Ventures, Fresco Capital, IMS Digital Ventures, WNJ Ventures, SC Ventures and other well-known venture capital companies.

“With strong background support, YOHO ranks first among e-commerce platforms in Hong Kong, China, focusing on electronic products and home appliances,” it said in a statement.

According to YOHO, Southeast Asia has naturally become the first stop for the company to march overseas.

As one of the largest economies in Southeast Asia, Malaysia has become an important base and bridgehead for YOHO to march into Southeast Asia relying on its superior geographical location, good economy and large population.

In order to make continuous breakthroughs, YOHO will conduct comprehensive investment attraction in Southeast Asian markets such as Malaysia and Vietnam, to integrate high-quality merchants and manufacturers, and better integrate into the local business environment and marketing ecology.

-- BERNAMA