Tuesday, April 18, 2023

JUNIPER RESEARCH: OPERATORS TO LOSE $1.3 BILLION TO FLASH CALLING GLOBALLY OVER NEXT FIVE YEARS, JUNIPER RESEARCH STUDY FINDS

BASINGSTOKE, England, April 17 (Bernama-BUSINESS WIRE) -- A new report from Juniper Research, foremost experts in emerging communications technologies, has found that operators will lose $1.3 billion to undetected flash calls cumulatively between 2023 and 2027.

Flash calling leverages voice networks to authenticate a user or transaction via an originating phone number of a missed call. The last few digits of this phone number are then automatically used for authentication, rather than a user inputting a code manually that was delivered via SMS.

An inability to detect flash calling traffic will lead to diminishing SMS business revenue for operators, as enterprises use flash calling over highly lucrative SMS channels monetised by operators. In turn, the research urges operators to adopt voice firewall solutions that are able to distinguish flash calling traffic from existing P2P voice calls in order to reduce SMS business messaging revenue losses. 

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