KUALA LUMPUR, April 12 (Bernama) -- Notified, a globally-trusted technology partner for public relations, investor relations, and marketing professionals announced GlobeNewswire has seen a 16 per cent increase in press releases distributed by clients over the last two years.
This growth is underscored by a recent study conducted in partnership with PRWeek, which found 79 per cent of public relations professionals believe that press releases are a valuable part of the media mix, with 65 per cent reporting they work on release content ‘extensively’.
“GlobeNewswire’s continued growth is proof that the press release is not going anywhere, in fact, it is an absolutely critical communications tool in today’s dynamic business environment for companies to tell their stories,” said Notified Vice President of Marketing, Jessica Brown in a statement.
As one of the world’s largest newswire distribution networks responsible for securely and reliably delivering mission-critical communications on behalf of more than one-third of the world’s 2,000 largest companies, GlobeNewswire distributes press releases in over 150 countries and 35 languages to drive visibility for key company news and announcements.
It consistently receives praise from customers for offering high-quality support, and earned five badges in the G2 Spring Report 2023, for being highly rated by current users.
Last year, in response to the evolving needs of global businesses, GlobeNewswire added three new Environmental, Social and Governance (ESG) circuits, covering North America, Europe and the Asia Pacific region.
Each circuit includes a comprehensive regional distribution network, plus a carefully curated list of journalists who have a special interest in ESG and corporate social responsibility, as well as trades covering environmental and philanthropic topics.
This year, GlobeNewswire is focused on advancing public relations technology by working hand-in-hand with those that will be using it. Just last month, it introduced the first generative artificial intelligence (AI) tool for press release creation offered by a newswire service.
-- BERNAMA
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