CLEANPRO UNVEILS A REFRESHED BRAND IDENTITY & NEW CASHLESS PAYMENT APP

Mr. Fung Chee Choong (Sales Director), Mr. Goh Sen Kiat (Cleanpro Group CEO), Mr. Mohd Fareezul Naim Bin Rahman (Product Consultant)

 Southeast Asia’s Pioneer Laundry Brand leverages its cleaner, smarter look to resonate with attendees of the 30th International Franchise Exhibition & Conference

 
KUALA LUMPUR, May 19 (Bernama) -- Cleanpro, Malaysia’s homegrown self-service laundry franchise is paving the road for more investors - local and international, to jump on the laundromat business bandwagon through a brand-refreshing strategy, evident through its booth’s new look at the Franchise International Malaysia 2023 (FIM2023) exhibition.

FIM2023 is an annual franchise exhibition & conference officially organised by the Malaysian Franchise Association (MFA) and the Ministry of Domestic Trade and Cost of Living (KPDN) - hailed as Southeast Asia’s largest franchise exhibition and conference with approximately 100 renowned international franchise brands.

Expecting about 15,000 visitors this year, Cleanpro foresees a promising number of new franchisees seizing the opportunity to expand into international markets - cementing the significance of the rebranding exercise and launch of the Cleanpro Plus web app in attracting new franchisees while fostering stronger customer affinity.

“The pandemic has profoundly changed the way people conduct business,” says Mr. Fung Chee Choong, Group Sales Director of Cleanpro, “the self-service laundry industry boom happened not only due to increased expectations on hygiene and sanitisation, but also because of its recession-proof business investment model.

Laundromats remain essential businesses classified under the COVID-19 crisis and this causes the demand for self-service laundry to soar.”

The Cleanpro Plus web app, a lifestyle app that adds value to the customers’ self-service laundry routines, made its debut with its new cashless payment method - making waves across Cleanpro outlets nationwide. The app will be launched in conjunction with FIM2023, offering customers the option to pay for the service via mainstream cashless payments like credit or debit cards and e-wallets.

The brand refresh and app launch reflects Cleanpro's commitment to delivering more convenient and efficient laundry solutions to end users.

Highlighting Cleanpro’s proven successful track record on returns of investments for its franchisees, the laundromat pioneer reveals that new investors can now leverage total support covering machinery, technicalities, renovations, marketing, digital payment channels, and patented innovations such as Cleanpro's LaundroBoost Technology.

On top of gearing towards technological improvement, Cleanpro will also be launching a few outlets with new interior design and environment; in line with the brand’s direction.

Adding on to that, Cleanpro’s Group CEO, Mr. Goh Sen Kiat says, “Cleanpro utilises brands that are internationally renowned for high durability when it comes to its washing machines and dryers, such as Dexter.

But what really sets us apart is our continuous effort in bringing a better experience and lifestyle to our customers, an example being that is our latest in engineering industrial-grade detergents and fabric softeners that are paired with a patented Japan Nanotechnology ionized water system to deliver fresher and smoother washed fabrics, with a softer feel and longer-lasting fragrance.”

FIM2023 is held at Kuala Lumpur Convention Centre (KLCC) from 18th to 20th May 2023. Cleanpro’s exhibition took place in Hall 6 and the official launch happened on the 19th of May 2023.

SOURCE: Malaysian Franchise Association (MFA)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Cik Nurul Ain
Tel: 011-2924 0213
Email: ain.mohamad@mfa.org.my

--BERNAMA