KUALA LUMPUR, May 23 (Bernama) -- Lifestyle retailer MINISO opened its new global flagship store at New York's iconic Times Square, marking a major milestone in the brand's history, on May 19.
According to MINISO in a statement, the new store brings its signature joyful attitude and fun, affordable, well-designed products straight to the heart of one of the world's most famous shopping districts.
“Establishing a presence in one of the world's most recognisable commercial and culture destinations allows us to effectively reach new audiences on a daily basis, introducing our fun, quality products to the hundreds of thousands of New Yorkers and tourists who pass through these streets every single day,” said MINISO Founder and Chief Executive Officer, Jack Ye.
Located on the first floor of 5 Times Square, the new flagship has a bright and clean look, with the eye being drawn to MINISO's licensed collections with some of the world's best-known intellectual property owners.
From Sanrio to We Bare Bears, the licensed collections are just some of the 2,500 products on offer in the new store, laid out across ten dedicated product zones, including blind box collectibles, toys, plushies, fragrances, accessories, makeup tools, snacks, electronics as well as gifts & stationery.
The diverse range of products and MINISO's engaging shopping experience proved a hit, with the store generating nearly US$80,000 in sales over the course of the opening day, setting a new single-day sales record among all stores globally. (US$1=RM4.54)
The opening of the new flagship in Times Square this year, the brand's 10th anniversary year, comes shortly after the announcement of a new global strategy, which aims to transform MINISO into a lifestyle super brand.
The Times Square new flagship store not only promises to boost this transformation, but also showcases MINISO's strong commitment to establishing a thriving presence in the United States (US) market. With over 70 stores and a dedicated team of local staff, the US market has emerged as MINISO's top-performing overseas market for two consecutive quarters.
Looking ahead, MINISO will maintain a steadfast focus on product innovation and store operations, delivering a treasure-hunt shopping experience for customers with an array of captivating licensed collection zones within its stores, and has also set ambitious goals to surpass 100 stores in the US by the end of 2023.
Since its founding in 2013, MINISO has won fans across 106 markets with more than 5,514 stores to date, attracting over one billion customers globally, and the new flagship ensures that the brand will be able to reach even more customers from even more corners of the globe.
-- BERNAMA
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