KUALA LUMPUR, Oct 6 (Bernama) -- Tokyo-headquartered b-ex Inc is the first Japanese company that participated in the World Biodiversity Summit (WBS), presenting its sustainability initiatives in the beauty industry, in New York, the United States, on Sept 21.
Represented by its Chief Executive Officer, Toshihiro Fukui, the company introduced its efforts towards a decarbonised society, such as modal shifts in product transportation and reductions in plastic usage for packaging.
Additionally, b-ex also expressed its commitment to working alongside hair salons to promote the Sustainable Development Goals (SDGs) and to strive towards becoming the "Asia's No.1 Professional & Clean Beauty Company Group".
Fukui said it is an honour to have participated in the WBS as a Japanese company for the first time and to have had the opportunity to speak.
“Sustainability initiatives are becoming inseparable from the management of beauty salons. b-ex aims not only to provide products but also to support the sustainable management of hair salons in the future, thereby leading the reduction of carbon emissions in the beauty industry.
“We are determined to work together as one team to overcome all challenges and aspire for our actions to serve as a catalyst not only for the beauty industry but also for broader societal changes in Japan,” he said in a statement.
This event, held in conjunction with the 78th session of the United Nations General Assembly (UNGA78), is an international conference organised by the World Climate Foundation (WCF), focused on biodiversity conservation and fostering public-private dialogues.
The first edition of this conference took place in Glasgow, Scotland in 2021. The third edition in this year has brought together approximately 200 stakeholders from companies and organisations worldwide in New York.
b-ex Inc primary business is the development and sale of professional products for beauty salons and consumer channels.
-- BERNAMA
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