KUALA LUMPUR, Oct 23 (Bernama) -- OPEN Health announced its Chief Creative Officer Dom Marchant, has joined the executive leadership team with a new vision to drive the creative communications practice.
In a statement, OPEN Health said Marchant will be responsible for leading the company's overall creative strategy, with a specific focus on the creative communications practice, which specialises in data-driven creativity.
By joining the organisation’s executive leadership team, he will share this world-class, innovative approach throughout all of its global practices, including scientific communications, patient engagement, as well as HEOR and market access.
“Data-driven creativity is central to all our services, and Dom demonstrates an innate vision for driving it within OPEN Health. He embodies a unique perspective and a freshness, seamlessly blending digital-first thinking with creative vision, but always with a commercial focus,” said its Group Chief Executive Officer, Rob Barker.
Meanwhile, Marchant said: “We have built a solid reputation as a creative force over the past two years, and we need to continue on that path, with more awards and more recognition for the highly creative and measurable work that typifies the data-driven approach.”
Joined OPEN Health in 2021 through the acquisition of London-based creative agency ARK, Marchant has a strong reputation in the industry, with a history of building successful healthcare agencies.
With over 100 awards as Executive Creative Director, including two Cannes Lions, two Creative Floors, and most awarded agency at the PM Society Digital Awards in 2022 and 2023, he currently sits on the Interactive Media Council Inc and the PM Society committee.
-- BERNAMA
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