ADVANCING MALAYSIA'S DIGITAL LANDSCAPE: CASB RENEWS PARTNERSHIP WITH MYTV BROADCASTING FOR THIRD CONSECUTIVE YEAR

From left, Puan Hajjah Afidah Kamaruddin, Vice President of Commerce Access and Puan Azlina Mohd Yusof, Chief Operating Officer of MYTV Broadcasting Sdn Bhd.

CYBERJAYA, March 8 (Bernama) -- Commerce Access Sdn Bhd (CASB) proudly announces the renewal of its partnership with MYTV Broadcasting Sdn Bhd (MYTV), the 'Free to air' Digital TV platform with no monthly subscription, for the third consecutive year. This significant milestone not only highlights the enduring collaboration between the two entities but also underscores their shared vision of advancing Malaysia's digital landscape and enriching the lives of its citizens.

MYTV, appointed as the Common Integrated Infrastructure Provider for Digital Terrestrial Television (DTT) service, leads the transformation of Malaysia's terrestrial broadcast system from analogue to digital. As part of the National Digital Broadcasting Infrastructure initiative, MYTV is driving the nation's agenda towards digitalization, aiming to narrowing the digital divide and supporting Malaysia MADANI initiative to ensure digital inclusivity to all Malaysians as the country gears up towards the Shared Prosperity Vision (SPV) 2030. Complementing MYTV digital terrestrial television (DTT) services, MYTV has also introduced a new National Streaming Platform in Malaysia called MYTV Mana Mana.

CASB offers comprehensive inbound and outbound contact centre services to enhance customer service for partners like MYTV Broadcasting Sdn Bhd. By leveraging advanced technologies such as AI, chatbots, and analytics, CASB empowers MYTV to strengthen its customer service capabilities and engage effectively with its audience. CASB's inbound contact centre efficiently manages incoming inquiries and resolves viewer concerns, ensuring seamless interactions and issue resolution. Through the integration of multichannel support and 24/7 availability, CASB enables MYTV to deliver prompt assistance to its audience, ultimately enhancing customer satisfaction and loyalty.

The collaboration between MYTV and CASB represents a significant advancement for the nation, as it combines MYTV's commitment to providing free access to all Malaysians with CASB's expertise in empowering organizations to deliver exceptional services.

"We are delighted to continue our partnership with MYTV for the third year in a row," said Puan Hajjah Afidah Kamaruddin, Vice President of Commerce Access. "This renewal reflects the trust MYTV has placed in our contact centre solutions to provide seamless support to its viewers. We remain dedicated to delivering exceptional service and enhancing customer satisfaction for MYTV and its audience."

"We are pleased to extend our partnership with CASB for another year," said MYTV representative. "Their contact centre solutions have been instrumental in ensuring smooth interactions with our viewers and addressing their needs promptly. We look forward to continuing our collaboration and delivering exceptional services to Malaysian households."

As Malaysia continues its journey towards digitalization and inclusive growth, CASB and MYTV remain at the forefront, empowering Malaysians with access to innovative entertainment solutions and bridging the digital divide across the nation.

For more information, please visit www.casb.com.my or contact sales team at enquiries@casb.com.my / 03-7985 5260.

About Commerce Access Sdn. Bhd. (CASB):

Commerce Access Sdn. Bhd. (CASB) boasts years of expertise as a distinguished player in the inbound and outbound contact center industry. Established in 2008 as part of the esteemed Commerce Dot Com Group of Companies, CASB has earned MSC Pioneer Status since 2015, recognised by the Malaysia Digital Economy Corporation (MDeC). Specialising in comprehensive Customer Service Support Solutions, CASB is committed to delivering an excellent customer experience through a strategic multichannel integrated delivery platform. With ambitious goals to become the Key Industry Player in the Malaysian Customer Service Industry by 2025, CASB continues to evolve, driven by innovation, excellence, and cutting-edge technologies. For more information, visit https://casb.com.my/..

About MYTV Broadcasting:
MYTV Broadcasting is responsible for the development and operation of Malaysia's Digital Terrestrial Television (DTT) infrastructure and network facilities as part of the National Broadcasting Digitalisation Project. The project aims to transform Malaysia's broadcasting landscape and bridge the digital divide by providing accessibility and equal access to all Malaysians. As part of this project, MYTV currently offers Malaysia's only platform for Free Digital TV, which is accessible to all Malaysians and completely free, with no monthly fees or charges.

In alignment with the evolving technology and changing media consumption habits of the people, MYTV is launching MYTV Mana-Mana. This new platform enables MYTV's 6.3 million existing viewers and the entire Malaysian population to access TV and radio channels, movies, and their favourite on-demand content whenever and wherever they want.

SOURCE : Commerce Access Sdn Bhd (CASB)

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Azril Azhari
Tel: +6018-2281442
Email: azril@commercedc.com.my

Name: Nurul ‘Ain Mohd Yussof
Tel: +6012-7867576
Email: nurulain@commercedc.com.my

--BERNAMA