AMEC APPOINTS RAINA LAZAROVA AS NEW CHAIR

KUALA LUMPUR, June 6 (Bernama) -- The International Association for the Measurement and Evaluation of Communication (AMEC) has announced Raina Lazarova as the new incoming Chair of the association, who will take over the position for a two-year term commencing this month.

Lazarova, global media intelligence organisation Ruepoint Co-Founder, will lead the AMEC Board of Directors to continue deliver on its mission to define, promote and advance best practice in communication measurement and evaluation, research, analysis, evaluation, data and insights in a fast-changing communication landscape.

Outgoing Chair Aseem Sood who is also Impact Research and Measurement Pvt Chief Executive Officer, is confident that under Lazarova’s leadership, AMEC will continue to thrive and achieve even greater accomplishments.

“During the recent board meeting in Sofia, the AMEC Board deliberated and established the key areas of focus and strategic plan for the upcoming two years.

“I will continue to serve as an engaged member of the AMEC Board of Directors, with a specific focus on spearheading the development of a thought leadership editorial calendar for the board,” he said in a statement.

Meanwhile, Lazarova said: “It is a great honour to have been elected Chair of AMEC's board of directors. As a leading industry body, we will continue to promote the benefits of communication measurement and evaluation, while delivering value to our members and the extended communication community.

“The advent of generative AI has meant that we are in a very interesting time for the communication sector, and AMEC recognises its role in providing both thought leadership and support to the profession in leveraging new technologies,” she said.

The official handover took place at the 2024 AMEC Global Summit on Measurement, in Sofia, from May 21 to 23 which welcomed over 200 in-person attendees including communicators, public relations professionals, academics and those involved in the research and analytics industry.

AMEC, the world’s largest media intelligence and insights professional body, strives to support to the global communication industry with free educational resources and best practice guidance, has chapters across four continents in Europe, Middle East, and Africa (EMEA), Asia Pacific, North America and Latin America.

-- BERNAMA