Saturday, May 28, 2022

GLOBAL SURVEY FINDS 80% OF CONSUMERS PREFER IDENTITY VERIFICATION MEASURES WHEN CHOOSING ONLINE BRANDS

 

(Graphic: Business Wire)

New global research from Jumio reveals preferences around use of digital identity across financial services, healthcare, social media sites and more 

PALO ALTO, Calif., May 26 (Bernama-BUSINESS WIRE) -- Jumio, the leading provider of orchestrated end-to-end identity proofing, eKYC and AML solutions, today released the findings of its global research conducted by Opinium, which shows the impact of the increasing use of digital identity on consumer preferences and expectations.
 
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220525005293/en/ 

The research questioned 8,000 adult consumers split evenly across Singapore, the UK, U.S. and Mexico. Singapore stands out as a country where digital identity is used the most. On average, Singaporeans access 12 online accounts each week — which is the highest compared to other countries — and 70% have to use their digital identity “constantly” or “often” to access online accounts.

The research found that Singaporeans think financial services (63%) is the most important industry to use a digital identity, followed by healthcare (54%) — arguably the sectors whereby the most sensitive personal information is shared. Overall, 84% of Singaporeans agree that they trust companies who complete identity checks to handle their personal information securely when signing up for an account. Nevertheless, 49% of Singaporeans abandon the online process when it becomes too complicated. 

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