KUALA LUMPUR, May 10 (Bernama) -- [INVNT GROUP] The Global BrandStory Project, in collaboration with Lamborghini, leading metaverse artist Krista Kim, 2x Grammy-nominated artist Steve Aoki, and the historied collector car auction house, RM Sotheby’s, have sold the world’s first supercar 1:1 NFT connected to the last physical production supercar Lamborghini Aventador Ultimae Coupé ever produced.
According to a statement, leading brands and organisations into the future of Web3, [INVNT GROUP] curated the strategic partnership and developed, designed, and produced the ‘Lamborghini Ultimate’ campaign globally.
Achieving over 562 million Global Media Reach Impressions and over 4.65 million Social Media Impressions, the exposure resulted in a closing auction bid of US$1.6 million – over 3x the standard suggested retail of a Lamborghini Aventador Coupé – making it one of the 10 most expensive brand new Lamborghini’s ever sold at auction. (US$1 = RM4.382)
To achieve these results, [INVNT GROUP], led by President and CEO Scott Cullather, leveraged the skills and services of its digital innovation division, INVNT.ATOM™, its digital content studio, HEVĒ™, and team members across four of its nine offices, around the globe.
Committed to brand storytelling and boundless innovation, driven by strategy, design, and technology, The GROUP recently announced its expanding global presence through the Web3-focused digital innovation division, INVNT.ATOM, which powered the ‘Lamborghini Ultimate’ project, including the NFT production.
In the historic campaign, Automobili Lamborghini auctioned the last production Lamborghini Aventador LP 780-4 Ultimae Coupé with a 1:1 NFT. Lamborghini and [INVNT GROUP] united three forms of art: design, music, and cutting-edge technology, to create a never-before-seen collaboration that will go down as one of the most prolific 1:1 NFT drops of the year.
The Lamborghini Aventador LP 780-4 Ultimae Coupé exclusive one of one was brought to life in both the NFT and physical car by contemporary artist Krista Kim, who created the visual artwork and her signature gradients.
The gradients also appear in the bespoke customisation of the physical Lamborghini Aventador LP 780-4 Ultimae Coupé, and NFT visionary artist Steve Aoki who consulted on the design of the NFT, physical car and provided a custom-developed soundtrack.
Marking the end of an incredible era for Lamborghini; the brand is now looking to the future and electrifying its complete line-up by 2024.
As Lamborghini charges into the digital era the lucky owner will be part of the brand’s legacy, owning the last naturally aspirated V12 Lamborghini Aventador LP 780-4 Ultimae Coupé, and the exclusively designed NFT - the first Lamborghini luxury super sports car for Web3.
More details at www.invntgroup.com.
-- BERNAMA
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