Mom’s Touch announces expansion into global fast food market

KUALA LUMPUR, July 18 (Bernama) -- Mom’s Touch, a Korea-native hamburger and chicken brand, announced it is fully expanding its franchise business into overseas markets by exporting its products back to the U.S. market.

Amid heated competition with global brands, Mom’s Touch recently recorded the largest number of stores in Korea by enhancing its brand power through quality management, positioning itself as a successful model in the franchise business, according to a statement.

In Korea, Mom’s Touch achieved rapid growth as its ‘Thigh Burger’, with its excellent quality and cost-effectiveness, gained popularity among MZ generations.

Thigh Burger provides exquisite harmony between spicily seasoned moist whole chicken leg patty and a generous amount of fresh lettuce, onion, and sauce as topping.

Having captivated the tastes of consumers, ranging from children to the middle-aged, Thigh Burger has established its position as a typical chicken burger in Korea as 390 million were sold since its launch in 2005.

Building an unrivaled position among a number of global giant brands, Mom’s Touch successfully advanced last year into the United States, the home of hamburgers and chicken.

With the conclusion of a master franchise contract with a local partner in the United States, Mom’s Touch opened its first store in Los Angeles in June last year.

Building on the business experience of its first store, Mom’s Touch opened its second outlet, a drive-through, in Long Beach. It plans to open a third outlet in the United States by the end of this year, and aims to open 100 of them across the United States by 2025.

Having established an incomparable position amidst global giant brands, Mom’s Touch will make inroads into the ASEAN region this year.

To join the food service market in Thailand, Mom’s Touch recently concluded a master franchise contract with Mom’s Touch Thailand Co Ltd, where the owner of RS Group, the largest entertainment company in Thailand, serves as one of its board members.

Targeting the taste of Thai consumers who prefer chicken, Mom’s Touch will open its first outlet in Thailand soon and intends to open six stores by the end of this year while enhancing its influence and awareness in the local market by testing optimised menus and services. 

-- BERNAMA