KUALA LUMPUR, July 26 (Bernama) -- Global information services company NielsenIQ and Gorillas have announced a cooperation agreement to connect the agility of the quick-delivery and the power of the big data.
The cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity.
“We are thrilled that Gorillas has chosen NielsenIQ to supply them with the most comprehensive consumer data available,” says president, global retail at NielsenIQ, David Johnson.
“Innovation in grocery ecommerce and last mile delivery is moving at lightning speed and our data cooperation will allow for better decisions at Gorillas and with manufacturers, something the industry is excited about.”
With this alliance, NielsenIQ will become Gorillas preferred data and analytics provider in Germany, France, UK, the Netherlands and the US, according to a statement.
NielsenIQ will provide Gorillas with a combination of industry leading analytics, including consumer-sourced panel data and custom retail analytics.
NielsenIQ's combined consumer panel and analytics, the only integrated data set of this capacity available to the industry, brings forth a deeper view of shopper panel data.
With access to the detailed read of sales from Gorillas, NielsenIQ’s benchmarks will be enhanced with the detailed performance read coming straight to clients from the trending quick-commerce industry leader in Europe.
-- BERNAMA
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