Tommy Hilfiger returns to New York Fashion Week

Tommy Hilfiger (Photo: Business Wire)

KUALA LUMPUR, July 14 (Bernama) -- Tommy Hilfiger, a PVH Corp-owned brand, has announced its return to New York Fashion Week for the first time in three years with an experiential runway event that will unveil the latest “See Now, Buy Now” Fall 2022 collection while immersing audiences physically and digitally into a refreshed brand world.

Taking place on Sept 11, the interactive experience draws inspiration from New York’s one-of-a-kind creative scene: an epicentre of people and subcultures, a collision of lo-fi and hi-tech, and a fusion of style and creativity.

Infused with the ambience and raw grit of New York City – the birthplace of the Tommy Hilfiger brand – the event will connect people through spontaneous moments of creativity at a real-life showcase set at the Skyline Drive-In in Brooklyn and in a parallel metaverse activation.

According to a statement, innovative multi-media brand activations will bring the Fall 2022 Tommy Hilfiger collection to life – from New York City to European capitals to Chengdu, and beyond.

New retail concepts in select Tommy Hilfiger stores and takeovers with key wholesale and pure player partners worldwide will complement the phygital showcase.

In an industry-first, the “See Now, Buy Now” catwalk will be live-streamed into the global Roblox community of over 50 million daily users, accompanied by avatars dressed in Fall 2022 Tommy Hilfiger styles who will take over the remixed virtual city of New York.

Every style hitting the physical runway will be available for purchase globally through Tommy Hilfiger’s “See Now, Buy Now” concept, including digital product exclusives on Roblox.

-- BERNAMA