KUALA LUMPUR, March 24 (Bernama) – American Express Travel has released its 2023 Global Travel Trends Report, highlighting four global trends inspiring people to travel this year namely the Rise of “Set-Jetting”; Delicious Destinations; A Wellness Wave; and Travelling off the Beaten Path.
The report, based on traveller survey data from the United States, Australia, Canada, Mexico, Japan, India and the United Kingdom, found that more than half (52 per cent) of respondents say they plan to take more trips this year than last year and 50 per cent planning to spend more money on travel in 2023 than 2022.
Meanwhile, 84 per cent of Gen Z and Millennials surveyed would rather take a dream vacation than purchase a new luxury item, and 79 per cent agree that travel is an important budget priority.
American Express Travel President, Audrey Hendley said vacations are precious, and travellers are prioritising personalised itineraries built around their passions, from planning an entire vacation for a single dinner reservation to getting the perfect video for TikTok.
“No matter what the inspiration is, American Express Travel Consultants have the expertise to help every type of traveller plan all types of trips,” she said in a statement.
Top insights from the report shows that pop culture and social media are influencing the rise of “set-jetting,” especially among younger travellers with 75 per cent respondents agreeing that they have been inspired to travel to a specific destination by social media.
For Gen Z and Millennials surveyed, 70 per cent agree that they have been inspired to visit a destination after seeing it featured in a television show, news source or movie while 46per cent have been inspired to travel to a destination because of Instagram.
From visiting top restaurants and local favourites to taking a cooking class, food has a huge impact on where people travel. The report shows people are choosing their next destination based on what they will eat with 81 per cent agreeing that trying local foods and cuisines is the part of travelling they look forward to the most.
Restorative vacations are on the rise as travellers prioritise self-care, and mental and physical health with 73 per cent respondents planning vacations driven by a desire for greater wellness, and 60 per cent Gen Z and Millennials say they go out of their way to book hotels that offer spa and wellness services.
In addition, travellers want to discover hidden gems and support the local communities with 85 per cent of respondents wanting to visit a place where they can truly experience the local culture, while 78 per cent are interested in going on vacations that support local communities.
-- BERNAMA
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