KUALA LUMPUR, March 30 (Bernama) -- Recognize, a technology investment platform has announced a significant strategic investment in 2X, a pioneer of the marketing-as-a-service (MaaS) solution for the business-to-business (B2B) sector to continue catalysing growth in the company.
According to a statement, the investment enables 2X to expand its capabilities that transform revenue operating models for clients. With Recognize’s support, 2X is redefining the B2B marketing services landscape.
2X chief executive officer and co-founder, Domenic Colasante said: “Working with Recognize will elevate our infrastructure to better service our clients with on-shore account management, expanded time-zone coverage, global delivery centres and consulting services.
“The investment expands our capabilities around technology implementation and management and will increase our value to both enterprise-sized and PE-portfolio clients.”
Meanwhile, Recognize co-founder and managing partner, Charles Phillips said the 2X team has cracked the code in high quality, offshore B2B marketing and is solving revenue growth problems for clients when they need it most.
“2X has grown impressively since launching and has displayed multiple horizons of exciting growth potential. Our partnership with Domenic and his team will help cement 2X as the preeminent leader of this emerging market,” he said.
B2B marketing is critical to driving business growth in today’s market conditions and yet the B2B industry has suffered severely from a technology skills shortage.
2X has embraced the future of work to thrive in today’s “do-more-with-less” environment and these transformative capabilities have fuelled the company’s organic growth and 95 per cent compounded annual growth rate (CAGR) since its 2017 founding.
-- BERNAMA
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