KUALA LUMPUR, March 28 (Bernama) – In the fifth 2023 Korea Representative Brand hosted by the BRANDSTARS Selection Committee, Korea’s best brands by industry were announced through major media outlets in China and other Asian countries.
This event aimed to provide global customers with reasonable product information and promote the growth of corporate brand value by selecting and publicising Korea's representative brands known for excellent quality and services.
According to a statement, the Korea Representative Brand is selected for conglomerate, medium-sized and small business categories in each industry based on integrated media and consumer evaluations.
By industry, Samsung Electronics' Galaxy Z Flip4 (smartphone), Hyundai Motor Company's Genesis (car), Kia's EV6 (electric vehicle), LG Electronics’ Whisen (air conditioner), SSG.com (online shopping), The Shilla Hotels & Resorts (accommodation), Kiturami Energy (Boiler), Kumsung Kamping KidKid (education), Agabang (infants clothing), and Kakao (mobile platform) were selected, among others.
In addition, for the category of entertainment, the idol group BTS (K-pop group) was chosen while Amorepacific’s Sulwhasoo and LG Household and Health Care’s The History of Whoo, Olive Young (beauty multi shop), and Well-being Health Gounbal (skin care) were selected in the field of K-beauty cosmetics.
The winners of K-food category include Bibigo (instant food), Shin Ramyun (Nongshim), Paris Baguette (bakery), BBQ (chicken), Ottogi (ketchup), Buldak-bokkeum-myeon (spicy ramen), MAMACOOK (side dish), Baunenajoo (Beef-bone soup) and Garimi (seaweed).
In the K-fashion category, LF Hazzys (casual wear) was selected, and in the healthcare category, CheongKwanJang (red ginseng), Boto (health food) and Neo safeguard KF-94 (K-quarantine mask) were selected. As for the leading tourism brand, Jeju Island (tourist attraction) was selected.
Samsung Electronics’ Galaxy, Hyundai Motor Company’s Genesis, LG Electronics’ Whisen, BTS, Sulwhasoo, The History of Whoo, Gounbal, Bibigo, Ottogi, Baunenajoo, CheongKwanJang and Jeju Island have been selected for five consecutive years.
Meanwhile, Hazzys, SSG.com, Neo safeguard, Kia’s EV6, Boto, Agabang and Kiturami Energy have been in the list for more than two years.
-- BERNAMA
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