KUALA LUMPUR, Aug 17 (Bernama) -- TVS Motor Company and BMW Motorrad celebrate 10 glorious years of their long and strategic partnership, which is hailed as an exemplary alliance in the two-wheeler industry.
Spanning over product development, design, technology, knowledge sharing and developing common platforms for both global customers, the strategic partnership between the companies have achieved a series of milestones globally.
“TVS Motor’s decade long relationship with BMW Motorrad is a testament of our common values on innovation, quality, customer delight, engineering prowess, and focus on delivering globally aspirational products.
“We look forward to working closely on developing platforms targeted towards the global urban centric markets and the uber-cool next generation of consumers,” said TVS Motor Company, Director & Chief Executive Officer, KN Radhakrishnan in a statement.
Meanwhile, Head of BMW Motorrad, Dr Markus Schramm said: “The extension and expansion of this partnership towards future technologies and sustainable mobility solutions including the unique and fully electric masterpiece BMW CE 02 is therefore a consistent step to also shape the future together with TVS Motor Company.”
In April 2013, TVS Motor and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for global markets, in which the collaboration has resulted in the development of four products on the 310cc platform.
With over 140,000 customers, the motorcycles under this partnership are well accepted across leading markets including the European Union (EU), the United States (US), Latin America, Japan, China and India.
The success of this cooperation has been the steppingstone for extending and expanding the partnership by the two companies in December 2021. In line with this, TVS Motor and BMW Motorrad are jointly developing new platforms and future technologies, including electric vehicles.
Furthermore, as part of this extended association, TVS Motor’s scope includes the design and development of future BMW Motorrad products, delivering world-class quality, supply chain management and industrialisation.
-- BERNAMA
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