BTS V SEOUL EDITION 23 TOURISM PROMOTIONAL CAMPAIGN VIDEO RELEASED GLOBALLY

Seoul Tourism Organization has released Seoul Edition 23: New Tradition, a Seoul tourism promotional campaign video featuring BTS member V on VisitSeoul TV, the official YouTube channel for Seoul tourism. (Graphic: Business Wire)

KUALA LUMPUR, Sept 5 (Bernama) -- The Seoul Metropolitan Government and Seoul Tourism Organization announced the worldwide release of Seoul Edition 23: New Tradition, a Seoul tourism promotional campaign video featuring V of BTS, on Sept 1.

According to Seoul Tourism Organization in a statement, the teaser video boasted a significant response, raking in 400,000 views in just one week.

The 2023 promotional video featuring V, BTS member and Honorary Tourism Ambassador of Seoul, was released on VisitSeoul TV, the official YouTube channel for Seoul tourism operated by the Seoul Tourism Organization.

The first feature video, New Tradition, introduces Seoul and its capacity to encompass elements of the past in the modern day which starts with the Seoul Edition 23 title, juxtaposing V against the Seoul backdrop.

Meanwhile, the second feature video, Nature in the City, slated to be unveiled on Sept 8, puts the lifestyle of Seoulites on display embracing nature in the bustling downtown area.

The Seoul Edition Hashtag Event will also be held for one month in September on Visit Seoul social media channels, with the opportunity to win a roundtrip air ticket to and from Seoul, as well as two nights voucher at a five-star hotel.

The promotional campaign holds great significance as it showcases the Seoul Metropolitan Government's new brand slogan, Seoul, My Soul, across the world.

Labelled with the new brand slogan, campaign content will be released to people worldwide using influential outdoor media channels in six major cities, including Times Square of New York City, Tokyo, Shanghai, Bangkok and Taipei.

The campaign will also be featured across the globe in the United States, Europe, and other regions of Asia through major television networks, such as CNN and NBC, as well as the press media, New York Times.

Going beyond just promoting Seoul as a tourist destination, the Seoul Tourism Organization will send a strong message to attract tourists by describing a fast-changing Seoul as a "limited-edition item".

-- BERNAMA