KUALA LUMPUR, Nov 9 (Bernama) -- HERE Technologies, the location data and technology platform, is helping travellers navigate the bustling streets with traffic data and analytics, as India gears up to celebrate Diwali this weekend.
Its Senior Director and Head of Business for India & Southeast Asia, Abhijit Sengupta said the company recognises the significance of Diwali and the emotions associated with reuniting with family and friends during this festive season.
“That is why our goal is to help travellers make the most of their Diwali celebration by providing them with valuable traffic insights that can ease their travel woes and make their journey more enjoyable,” he said in a statement.
HERE analysed road congestion in Bengaluru, Delhi National Capital Region (NCR), Lucknow and Mumbai leading up to last year’s Diwali festive period, while its Traffic Analytics data was leveraged to examine road speeds in the cities.
A congestion score is a percentage that shows how much longer it takes to travel on a road with traffic compared to when there is no traffic. The higher the congestion score, the more congested the road is, and a score of more than 30 per cent is considered congested.
For Diwali travel planning this year, HERE has identified optimal departure times by taking into account historical traffic patterns, road conditions, and real-time data.
The company is able to identify the bottlenecks and traffic hotspots that travellers should be aware of, so that they can plan for optimal windows to start their journey, in support of a smoother and more efficient travel experience.
HERE has been a pioneer in mapping and location technology for almost 40 years, with its location platform recognised as the most complete in the industry, powering location-based products, services and custom maps for organisations and enterprises globally.
-- BERNAMA
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