STRAND MALL: BEYOND SHOPPING, AN ENLIGHTENED CULTURAL HUB

Photo - Left to Right: Hairizal Hosman - Head of Marketing, Sales & Leasing of ENCORP BERHAD, Hazurin Harun - Group CEO of ENCORP BERHAD, Mohd Yusmadi Mohd Yusoff - Chairman of ENCORP BERHAD, YM Raja Ahmad Aminullah - Founder R A Arts Haven and Chairman RAIPO, YB Dato' Mohd Kamil Dato' Shafie - Chairman Tourism Perak and Zainul Md Diyar - Wakil Pengerusi FEM

KOTA DAMANSARA, Selangor, Nov 22 (Bernama) -- Encorp Berhad (“ENCORP”), the developer behind Strand Mall, collaborates with R A Arts Haven Rare Books and Vintage (“R A Arts Haven”) as an event partner for the R A International Poets, Writers, and Readers Festival, scheduled to take place from 8 to 13 December 2023 at Strand Mall and various locations in Selangor and Perak.

ENCORP and R A Arts Haven, an enterprise founded by best-selling author Raja Ahmad Aminullah, unite as event partners. ENCORP collaborates by providing space and marketing support, leveraging synergies between the corporate entity and the artistic community to create a platform for cultural exchange, fostering creativity, and uniting people through literature.

The festival, themed 'Poetry, Peace, and Humanity,' is poised to be a global celebration of literature's ability to foster cultural understanding and promote educational progressivism. Featuring 100 poets and writers from 12 countries from Latin America, Europe and Asia, the International Festival will serve as a dynamic platform for engaging discussions on critical social issues within our interconnected world.

ENCORP envisions Strand Mall beyond than a shopping destination - an enlightened hub - a place to immerse in cultures and values for all. It is where shopping meets a global cultural journey, showcasing activities such as crafts, foods, music, and art from around the world. Engage in workshops led by experts, learn about diverse cultures, and explore sustainable, ethical products. Experience history through virtual reality tours. Enjoy community spaces hosting local celebrations and meetings. With diplomatic ties, bring authentic experiences. Strand Mall prioritises accessibility for all, championing a disabled-friendly, family-welcoming, and event-ready environment, both indoors and outdoors. A space where cultures and values thrive for everyone.

Strand Mall, featuring the covered boulevard, Warna Avenue, provides offices, dining, and entertainment outlets, including rentable event space. Located in Kota Damansara’s commercial belt, it provides easy access through LDP, DASH and NKVE expressways, and the monorail, Strand Mall is a versatile venue, hosting a myriad of high-visibility events including concerts, fashion shows, bazaars, live football screenings, weddings and film shoots.

ENCORP's Group Chief Executive Officer, Encik Hazurin Harun, expressed excitement about the collaboration, "We are thrilled to embark on this creative journey with R A Arts Haven. It resonates with Strand Mall's dedication to promoting Arts & Culture, emphasising our commitment to fostering cultural enrichment and global connectivity within our community and to create meaningful connections and contribute to the broader narrative of cultural exchange."

ENCORP’s Chairman, Encik Mohd Yusmadi Mohd Yusoff emphasises, “We are not just filling up a shopping space; we are transforming Strand Mall into a dynamic community hub —an enlightened mall that goes beyond commerce and will foster global connections, cultural unity, and interactive diplomacy, creating a vibrant tapestry of diverse world cultures.”

Listed on the Main Market of Bursa Malaysia (Ticker: ENCORP/6076). For more information, visit www.encorp.com.my or facebook: @encorpbhd.

SOURCE : Encorp Berhad

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Pauline S Lalung
Tel: 03 6286 7777
Email: pauline@encorp.com.my

--BERNAMA