YILI SHOWCASES HIGH-QUALITY PRODUCTS AT CHINA INTERNATIONAL IMPORT EXPO

Yili's booth at the CIIE

KUALA LUMPUR, Nov 14 (Bernama) -- Yili has participated in the opening ceremony and its flagship forum of the 6th China International Import Expo (CIIE) in Shanghai, on Nov 5, showcasing its high-quality products from its subsidiary Oceania Dairy, demonstrating China's Dairy Industry's Openness and Development.

Yili enriched its product portfolio at the event this year, introducing more products such as Satine pure milk sourced from dairy farms at 45 degrees South in New Zealand; Jinlingguan RuiHu milk powder, a product of Yili's 21-year breast milk investigation; and Westgold butter, a gold medallist at the New Zealand Champions of Cheese Awards.

In a statement, Yili said on the first day of the event, its booth, which was constructed completely from carbon negative materials, attracted a lot of visitors, who wanted to try out its healthy and nutritious dairy products.

The booth had a package recycling machine; once the audience finished drinking the milk, they could put the empty carton into the "recycling port" and get a carton of Satine New Zealand Whole Milk from the milk outlet below.

Oceania Dairy, a subsidiary of Yili that participated in this exhibition, is the world's largest integrated dairy base in New Zealand, engaging in multiple fields such as research, production, processing, and packaging and other activities.

Over the years, Yili has expanded its presence in countries such as New Zealand, Thailand, and Indonesia, sourced milk from the Netherlands and Denmark, among others, and partnered up with top global suppliers such as Tetra Pak, Cargill, and Roquette for technical cooperation as well as universities and research institutions.

Yili has a world-leading innovation system that covers the whole value chain in terms of technological innovation, having made many technological advances that enhance the chain's resilience.

In terms of digitalisation, Yili has integrated digital upgrading into the entire industry chain, and built smart pastures, intelligent factories, and digitalised consumer operations across domains, scenarios, and life cycles, to continually enhance the quality and efficiency of the industry chain development.

Yili has been a part of the CIIE for six consecutive years since its inception. As the leader of China's dairy industry, the company has contributed to the growth of the CIIE, while the expo has also helped Yili increase its overseas market share, establish relationships with partners and customers, and improve its supply chain.

-- BERNAMA