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| “This partnership marks a significant step in our journey to promote sustainable beauty practices. By collaborating with the Global Shea Alliance, we aim to further harness the transformative potential of shea in skincare and cosmetics," said Deborah Gibbins, Chief Operating Officer at Mary Kay. (Credit: Mary Kay Inc.). |
According to Mary Kay in a statement, this new partnership aligns with its commitment to sustainability and mission to empower women worldwide.
The GSA's core values are founded on promoting an inclusive value chain, fostering a pre-competitive and business-driven industry by ensuring sustainability and maintaining confidentiality in all transactions with its stakeholders.
“We are absolutely thrilled to join the Global Shea Alliance. This partnership marks a significant step in our journey to promote sustainable beauty practices.
“By collaborating with the GSA, we aim to further harness the transformative potential of shea in skincare and cosmetics,” said Mary Kay Chief Operating Officer, Deborah Gibbins.
Meanwhile, GSA President, Mamatou Djaffo said: “We are thrilled at the prospect of collaborating with Mary Kay to drive substantial positive change within the cosmetics industry.
“Together, we aim to establish new industry standards for social and environmental responsibility, transcending beauty to empower individuals, promote sustainability, and foster a more resilient future for the millions of women who depend on shea.”
This exciting partnership between Mary Kay Inc and GSA in the upcoming year will spearhead initiatives aimed at enhancing the economic well-being of shea collectors and processors, as well as undertaking crucial efforts to restore degraded parklands in West Africa.
-- BERNAMA
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