JEONJU CITY WITH KOREA'S MOST AUTHENTIC CHARM WHERE TRADITION, MODERNITY COEXIST

 

Jeonju is rich in cultural treasures and historic landmarks steeped in history and culture. (Photo: Jeonju City)

KUALA LUMPUR, Nov 30 (Bernama) -- Jeonju City, a prominent tourist destination in Korea with more than 10 million annual visitors, is a hub of Korean culture where Korean authenticity is best preserved.

Officially named in the year 757, Jeonju is one of the regions with deep roots in Korean history. The city retains an extensive history and traditional culture as the foundational city of the Joseon Dynasty.

Jeonju Mayor, Woo Beom-ki said based on its historical assets and cultural capabilities, Jeonju is striving to showcase the most authentic history and strengthen its identity by preserving valuable assets while boldly innovating what needs to be changed.

“I hope tourists will have wonderful experiences and memories in Jeonju, the most Korean city where tradition and modernity coexist,” he said in a statement.

Jeonju, designated as a United Nations Educational, Scientific and Cultural Organization (UNESCO) Creative City of Gastronomy, a representative gourmet city, is the home of Korea's iconic dish, bibimbap, and a destination for epicurean travel with a taste of variety foods from bean sprout soup to Korean Table d'hôte.

In Jeonju Hanok Village, where tourists with Korea's distinctive clothing Hanbok stroll the streets, traditional Korean music performances such as pansori, fusion Korean music, and Joseon pop that bring a modern sensibility to traditional music, are available all year round.

Jeonju is the city with the largest number of living national treasures in Korea and exquisite products manufactured by craftsmen in this world-class intangible heritage city, which houses the National Intangible Heritage Center and ICHCAP under the auspices of UNESCO. Jeonju is also a significant manufacturer of “Hanji,” a paper that has gained global recognition.

A city also known for its festivals, it holds the ‘Jeonju International Film Festival’ every spring, as well as a variety of cultural events and festivals that embody Jeonju's uniqueness throughout the year, such as the Jeonju Bibimbap Festival, Jeonju Hanji Culture Festival, Jeonju International Sori Festival, and Jeonju City's representative festival Jeonju Festa.

-- BERNAMA